The City of Riverside benefits from strong local and regional buying power. At the heart of the Inland Southern California Region, it serves customers from many neighboring cities and unincorporated county communities-over 1.7 million people within and approximate 20 minute.

Poised For Growth
Inland Southern California is the fastest growing region in the state. Californians are choosing the Inland Region for its affordable housing options and the opportunity to maximize disposable income and enjoy a comfortable lifestyle.

Centrally Located
Riverside is centrally located adjacent to Highway 91 and in close proximity to major freeways - interstate 10, interstate 15, interstate 215 and state Route 60.


Distinctive Experience
Shopping, dining and entertainment options, including the area’s only Nordstrom store, offer something for the entire family and an opportunity to turn a quick trip to the store into a day-long excursion.

Riverside is exceptionally well-positioned and is an attractive place for businesses and families to thrive. Housing sales continue to build momentum with a 4% increase over last year but remain affordable, allowing residents to enjoy higher levels of disposable income.

Taxable sales in Riverside County have increased year over year by 11.5% and per capita taxable sales growth continues to climb. The City of Riverside outpaces the County of Los Angeles in per capita quarterly spending and outpaces Los Angeles, Orange and San Diego counties with respect to per capita taxable sales growth, increasing 10.8% per quarter in the last year.